New Balance and Nordstrom NYC came together to celebrate the launch of New Balance @ The Corner—a limited-time pop-up at the Nordstrom NYC Flagship. 

Guests gathered at The Corner for an evening of cocktails, light bites, custom screen printing and embroidery, with sounds provided by DJ Alizay, followed by an exclusive performance from Ravyn Lenae.

Sport meets culture with the launch of New Balance @ The Corner, a pop-up shop that brings the ethos of New Balance to life through an immersive experience. This three-month-long installation marks the longest feature of a brand at The Corner, which is part of an ongoing series of pop-ups and brand takeovers at the Nordstrom NYC Flagship in a dedicated space on the corner of 57th and Broadway.

The shop debuted with “Grey Days,” a month-long celebration of the brand’s signature color, featuring new and classic New Balance product along with activations that center on creativity, community and movement.

The Corner pop-up will also feature monthly product drops across shoes, apparel and accessories for women, men and kids. Customers will also have access to limited edition collaborations and customization opportunities available only at Nordstrom NYC.

New Balance @ The Corner is open at Nordstrom NYC through August 3rd, with products available to shop in-store and online at Nordstrom.com.

Image credit: Michelle Kammerman/BFA