Montblanc invited guests to reconnect with nature and enjoy the pleasure of the outdoors inside their booth space at SIHH. Combining natural wood, luscious plant walls and breathtaking mountain views, the multisensory experience was designed to give visitors the feeling of walking through a real natural environment. The booth concept was inspired by the latest Montblanc 1858 timepieces based on the legendary professional Minerva watches from the 1920s and 1930s conceived for military use and mountain exploration. Brand ambassador Hugh Jackman, model Isabeli Fontana and friends of Montblanc celebrated at the Salon International de la Haute Horlogerie.
