Entrepreneur, CEO of 11:11 Media, Philanthropist, Recording Artist/DJ, and Pop Culture Icon Paris Hilton celebrated the launch of her newest fragrance ICONIC Eau de Parfum with a glamorous, star-studded event at the Waldorf Astoria Beverly Hills. The event follows a viral shopping takeover at Ulta Beauty West Hollywood, where Paris surprised fans with an exclusive first look at her latest fragrance, available exclusively at Ulta Beauty.
The evening brought out an iconic guest list, including Tiffany Haddish, Nicky Hilton, Anastasia and Claudia Soare, and more, who joined Paris in celebrating this milestone 30th fragrance release and two-decade reign as a beauty and fragrance icon.
The rooftop party was a shimmering tribute to Hilton’s legacy, offering guests a range of immersive and personalized experiences. Attendees could customize their own ICONIC Eau de Parfum bottles at a custom engraving station, sip on signature Absolut cocktails such as the Absolut-ly Iconic Cosmo and the That’s Hot Tini — inspired by the fragrance notes in ICONIC Eau de Parfum — and pose like stars in the Glam Cover Studio photo experience. The event also featured a “Paris Through the Years” gallery, highlighting some of her most iconic magazine covers, all set to a soundtrack curated by DJ Ty Sunderland.
ICONIC Eau de Parfum, exclusively at Ulta Beauty, celebrates Paris Hilton’s signature blend of effortless glamour, confidence, and timeless allure. The radiant floral-fruity scent opens with juicy pear blossom, raspberry, and peach nectar, layered with notes of peony and lily of the valley, and anchored by sandalwood and amber. The launch also marks Hilton’s first-ever exclusive fragrance retail partnership with Ulta Beauty, in collaboration with licensing partner Parlux Ltd.
Image credit: Marc Patrick & Jojo Korsh for BFA
