The Pantone Pantry by Tribute Portfolio was open to the public for Art Basel-goers to be among the first to experience the 2019 Pantone Color of the Year, Living Coral. The Pantone Pantry showcased the playful personality of the Tribute Portfolio brand with monochrome and multi-sensory moments that created an interactive tribute to color. Inspired in part by a pantry that offers a familial welcome to everyone, the pop-up also reimagined a traditional hotel experience with an unexpected concierge desk, a cabinet of curiosities and a hidden hotel guest room where guests could uncover surprises at every turn. LSD, the supergroup comprised British musician Labrinth, Australian singer Sia and American music producer Diplo, as well as pop art illustrator Gabriel Alcala, were tapped to create custom illustrations, digital projections and a show-stopping playlist that bring the whimsical world to life with their signature psychedelic pop point of view.
Photo credit: World Red Eye