Corso Marketing Group (CMG), with access provided by Dorsia, and in partnership with Framework and Tao Group Hospitality, hosted RODEO NIGHTS, a high-energy, country western-inspired music series during Stagecoach weekend at the exclusive ZENYARA® Estate. Spanning three nights from April 25–27, the event featured top-tier performances, A-list talent, and premium brand activations.
The weekend kicked off on Friday, April 25th with a country-inspired set by DIPLO, alongside surprise performances by Sierra Ferrell, VAVO, and Too $hort—who debuted a Johnny Cash single and celebrated his birthday. Notable attendees included Devin Booker, Alex Cooper, Josie Canseco, and the Oppenheim brothers.
Night two, dubbed Goodnight Nashville, was headlined by Jelly Roll, with support from Marshmello, Nelly, and Shaboozey. Celebrities in attendance included Tom Sandoval, Rachel Zoe, Chanel West Coast, Johnny Bananas, and Natalie Alyn Lind.
The final night featured an electrifying lineup with Sofi Tukker, Midland, and Nite Hawk blending country, rock, and dance. The venue came alive with western chic style, with appearances by Alessandra Ambrosio, Lance Bass, Usher, and NBA player Devin Booker, among many others.
Patrón El Alto returned to the weekend event to offer delicious signature cocktails such as their spicy margarita upon entry, and top-tier bottle service at VIP tables. Habit Burger once again kept weekend partygoers fed with their mouth-watering burger creations. Red Bull kept guests energized, and BODYARMOR Flash I.V. kept guests hydrated. Saturday night for Jelly Roll’s GoodNight Nashville party, Bud Light hosted a keg wall, Tito’s Handmade Vodka served signature cocktails and boot charms, Pendleton Whisky took over Zenyara’s signature sunken bar for a whiskey bar, and Nutrl offered a modular bar. Reebok engaged partygoers in an immersive rodeo-inspired sneaker photo moment, while Outcast brought back their Heartbreak Hotel fashion pop-up beachside, Rivian showcased its innovative truck models at Zenyara Desert Nights, bringing cutting-edge technology and WiFi connectivity to the desert landscape. From providing recharge stations to fun beachside snacks, party attendees interacted with Rivian’s R1T and R1S all night.
Image credit: Jose Sosa for CMG, Matthew Zeno
