Barneys New York and Save the Children were pleased to host a cocktail party and shopping event to celebrate the launch of Barneys New York’s 2018 holiday campaign, Make Change. Presented by the Barneys New York Foundation, the campaign is driven by the message that even small change can have a big impact – all starting with a coin. Make Change encompasses Barneys New York’s famed window displays, interactive in-store experiences, a social giving campaign, and a Save the Children public service announcement video featuring actor and Save the Children Trustee Jennifer Garner.
Guest explored the newly unveiled holiday windows and immersive in-store experiences like a mirrored infinity room that gives the effect of being at the bottom of a wishing well, along with an immersive lounge area featuring the Self Portrait Project to enable hands-free photos and digital sharing. Make Change is on view at Barneys New York locations nationwide.
