Agency Guacamole recently executed an event for pro hair brand Matrix, highlighting the brand’s new Super Sync demi-permanent hair color collection and themed around being a Super Sync Superstar. From concept to execution, AG handled every detail – from creative direction and production to curating the guest list of top-tier hair pro influencers.

The day kicked off with an intimate master class at the La Peer Hotel, where Matrix artist Sharon Spellman walked VIPs through the science and artistry behind the new formula. That was followed by a vibrant cocktail soirée at Serra on Vine, featuring immersive brand moments like a playful take on the Hollywood Walk of Fame, a dreamy all-pink mini salon, and even a magazine cover installation that turned every guest into a cover star.

Images courtesy of Agency Guacamole