Red Bull® brought an electrifying experience to the Coachella Valley Music and Arts Festival Weekend 1 with the debut of Red Bull® Mirage, a 20,000 square-foot structure, located directly across from the Quasar Stage. As the festival's exclusive energy drink, Red Bull® provided attendees with the wiiings to fully immerse themselves in the music and atmosphere.
Guest included Cardi B, Lisa, Zedd, Chris Lake, Afrojack, Miranda Kerr, Too $hort, Emma Roberts, Anderson .Paak, Becky G, Griffin Johnson, Tokimonsta, Charli D’Amelio, Leticia Bufoni, Dale Moss, The Montana Boyz, Josh Richards, Gabi Moura, Coco & Breezy, Tinx & Lucas Thomashow, Ravyn Lenae, Sofia Elizabeth and more.
The space featured distinct experiences across its multiple levels, providing guests with spaces to recharge, socialize, and find inspiration. General admission festival goers gathered in the dedicated GA areas to enjoy access to specialty drinks including the Red Bull Summer Edition slushies, pop up dj sets by Joaqu.n of Pangea Sound, Tinx and Bambii, and shade with cooling misters. Level 1 offered a Nobu Omakase experience paired with a curated Red Bull cocktail menu, available to festival goers by reservation only.
Level 2 provided a thoughtfully curated space that served as the ideal backdrop for a Red Bull Mirage Happy Hour and pop up sets by DJ PeeWee (a.k.a. Anderson .Paak) and Hudson Mohawke, bringing together tastemakers, creators, and media. Level 3 served as an invite-only retreat for artists and celebrities, offering a private space with stunning views of the Quasar Stage. Notably, Cardi B arrived with her friends and enjoyed the third floor, complete with drinks and Nobu.
Images courtsy of Walker Drawas
