It was at The Future Perfect where guests, tastemakers, and friends of the brands celebrated Chantelle’s Something More campaign and the launch of Dirt Media’s newsletter, Blank. The gathering invited guests to step outside the algorithm into Something More.
The event was a unique exploration of how fashion brands are approaching cultural activations in new ways, especially when it comes to literature—Dirt Media being a perfect example. French lingerie label Chantelle and next-gen entertainment platform Dirt Media have come together at the intersection of fashion, culture and intellect.
At the heart of this collaboration is a shared ethos: stepping outside the algorithm into Something More. Inspired by Louise Bourgeois’ handwritten list of “wants”—I want to keep. I want to know.—this partnership explores the intimate connection between fashion and literature. Blank, a new publication from Dirt, celebrates the culture of books at a time when, paradoxically, the more digital the world becomes, the more communities and cultural cachet build around the tactile and timeless act of reading.
For Chantelle, a brand with over a century of innovation—loosening corsets, pioneering seamless lingerie—this collaboration is a continuation of its legacy: responding to what women want to keep and what they want to know. Fashion has long looked to books for tastemaking, and this partnership is a modern reflection of these worlds coming together.
Image credit: Kelsey Cherry
