Kelly Rutherford and Paola Sasplugas presented the new PDPAOLA Fine Jewelry collection at an intimate event at the brand’s chic store in the West Village, New York City. Guests were welcomed with small bites designed by notable chef and artist Laila Gohar, as they enjoyed greeting acclaimed actress Kelly Rutherford, who is the face of the new Fine Jewelry collection, and Paola Sasplugas, Co-Founder and Creative Director of PDPAOLA. Attendees were also able to see and try on pieces from the new collection, which marks a new era for the brand.
The collection introduces a new design language for PDPAOLA Fine Jewelry, bridging tradition and innovation. Crafted in 18K yellow and white gold and accented with lab-grown diamonds of graduating sizes, the pieces feature subtle undulations and a bespoke half-bezel setting, creating the illusion of floating diamonds—a poetic nod to fluidity and transcendence. With Kelly Rutherford as its new ambassador, PDPAOLA celebrates beauty that stands the test of time. Inspired by the natural elegance of a swan, the campaign captures grace, beauty, and authenticity—qualities that define both PDPAOLA and Kelly herself.
The event saw notable guests in attendance, including Yada Villaret, Giza Timonier, Moraya Wilson, Layana Aguilar, Olga Yanul, Jalil Johnson, Ana Tess, Shair Ahmed, Aaron Royce, and Masha Orlov, among other friends of the brand.
The new Fine Jewelry collection is now available for purchase in all PDPAOLA stores and on www.pdpaola.com.
Image credit: Michelle Kammerman/BFA
