Guests gathered at newly opened hotspot Broken Shaker at the Freehand Hotel to celebrate National Rum Day with premium rums from the Bacardi portfolio. Five premium rums – including the BACARDÍ Premium Portfolio, HAVANA CLUB rum, Santa Teresa Rum, BANKS Rums and the FACUNDO Rum Collection – offered unique experiences and encouraged guests to ‘Raise Your Rum’ for the national holiday. Supermodel Joan Smalls, Actor Rotimi, DJs Nina Sky and Model/Actor Broderick Hunter joined in on the fun as they sipped on elevated libations from each of the premium rums.
Throughout the night, guests were treated to culture, cuisine, and cocktails from all five rum brands, as well as surprise performances and special keepsakes that brought each versatile expression to life – with the help of celebrity host, Joan Smalls.
