Café Sephora is a first-of-its-kind, multi-sensory influencer event that brought Sephora’s Fragrance Campaign to life in a unique, immersive way. Held at West Hollywood hotspot, Joan’s on Third (the first time this iconic Los Angeles restaurant was taken over by a brand), this experiential activation showcased four key fragrance trends: Sophisticated Fruits, Decadent Vanilla, Sugar Rush, and Rich Florals—each trend designed to captivate guests through a blend of scent, taste, and visual delight.
Every corner of Café Sephora was a fragrant celebration of fun and indulgence. From edible art installations and a customizable cake station to the show-stopping espresso martini fountain, each experience paired irresistible sweet treats from LA-local pastry chefs and artists with playful photo ops, bringing the latest fragrance trends to life.
Guests explored these sensory moments while discovering new and iconic fragrances and indulged in a world where fragrance and flavor intertwined. Additionally, Café Sephora in NYC and LA hosted product donation drop-zone for attendees to donate products for those impacted by the LA fires as part of Sephora’s partnership with Project Glimmer.
Featured brands included Burberry, Carolina Herrera, Glossier, Gucci, Jo Malone, Kayali, Kilian, Maison Margiela, Nest, Phlur, Valentino, and YSL.
The guest list was just as impressive, with notable attendees such as Jenn Tran, Daisy Kent, Olivia Walker, Madi Monroe, Chandler Kinney, Peyton Elizabeth Lee, Mia Healey, Loren Gray, Marshall Glaze, Sasha Farber, Justin Glaze, Meg Donnelly, Ayesha Perry-Iqbal, and more, all joining in on the fun.
Exclusive gift bags filled with products and chic-themed merchandise ensured that every guest left with a piece of the Café Sephora magic.
Images courtesy of Sephora
