The PR Net, the premier global network for marketing and communications professionals, hosted its annual Next Gen Awards celebration last night at Sereine, an elegant events venue located above Le Jardinier, part of the Michelin-starred group The Bastion Collection. This highly anticipated event celebrated agency excellence, recognizing the next generation of marketing and communications firms that foster a culture of inclusivity, innovation, and creativity.
The evening brought together some of the brightest minds in the industry, set against the refined ambiance of Sereine, offering a sophisticated setting for networking and celebration. Guests enjoyed a curated selection of Cala Bennati Pinot Grigio and Wölffer Estate wines, as well as signature cocktails, including Le Jardin (Ketel One Vodka, Cucumber, Lime & Club Soda) and The Next Gen (Casamigos Blanco Tequila, Pomegranate, Lime, Agave & Allspice). The night’s soundtrack was provided by FLASH GEA, keeping the energy high throughout the celebration.
The PR Net Next Gen Awards champions agencies that have been in business for up to eight years, highlighting emerging companies making a significant impact in the industry. Entrants were judged by an independent committee of highly esteemed judges including Natasha Vuppuluri, Executive Vice President, MSL; Christine Pierson, Vice President of Communications and Special Events, North and South America, Caudalie; Sal Della Monica, EVP, Reputation, Mike World Wide; Celia Jones, Chief Marketing Officer, FINN Partners; Brad Zeifman, Co-founder & Chief Revenue Officer, Shadow; Olita Mills, President, LaFORCE; Suzzette Martinez-Malavet, Director of Media, NBC Universal & Telemundo Enterprises; and Tomi Talabi, Communications Lead, Pinterest.
Lisa Kay Smith, founder of The PR Net, stated, "We love to celebrate emerging talent in the marcomms field. There’s so much disruption and innovation happening, with younger agencies ushering in new ways of operating - both in client servicing and in their internal and external social impact. It’s exciting to see who makes the list each year and to keep our eyes on the future of the industry.”
The honorees and category winners of The PR Net Next Gen Awards 2025 were celebrated at the event, with the top prize of Next Gen ‘Agency of the Year’ going to Rachel Harrison Communications. Category winners included 28 ROW (Innovative), Allumeuse (European), Beyond 8 (Experiential), Carfrae Consulting (Luxury), Chapter (Architecture), Curaconn (UK), Foundation (Beauty), Foxglove Communications (Culinary), GO PR (Hospitality), Gray Wolf (Partnership Marketing), Kensington Grey (Canadian), LION VIP Relations (Celebrity & VIP), Maverick Creative (USA Travel), OGAKI (Digital), Paul Street (Affiliate Marketing), Perowne International (International Travel), PLATFORM (Fashion), PRZM (Gen Z), Redgert Comms (International), Scenario Communications (Entertainment), SolComms (New), The Last Agency (Design), The Tag Experience (Lifestyle), Trend (Influencer Marketing), Untitled Secret // Untitled Social (Talent Management) and W Communications (Consumer).
As the night unfolded, industry leaders and agency founders connected over expertly crafted cocktails and fine wines, celebrating their achievements while looking forward to the future of marketing and communications. The event highlighted the innovation and bold ideas shaping the industry’s next chapter.
To view the full list of agencies part of Next Gen 2025, please visit the link HERE.
Image credit: Danté Crichlow/BFA
