To celebrate its 25th anniversary, leading American design magazine Surface collaborated with architect David Rockwell and design studio 2x4 to create The Diner, an installation to be revealed at Ventura Centrale during the 2018 Milan Design Week. The fully operational pop-up restaurant immerses visitors in a coast-to-coast journey through the United States, where four distinct environments—the Roadside Diner, East Coast Luncheonette, Midwest Diner and West Coast Diner—celebrated American design now. To round out the concept, The Diner also showcases emerging and established U.S.- based design firms, including modern American furniture company Design Within Reach.