The Marketing Manager is responsible for executing international marketing programs, including media partnerships, brand partnerships, influencer partnerships, and events. This role will require a balance of strategic thinking, relationship building, and strong organizational skills. This position will also act as a key liaison both internally and externally to ensure marketing plans are organized, activated and communicated across the business to all partners.
Role Priorities:
• Manage strategic & innovative 360 planning for product launches and key activations
• Execute media partnerships (digital + OOH), through all planning and execution stages
• Execute strategic brand and influencer partnerships
Performance Requirements:
• Collaborate with cross functional teams to understand merchandising and companywide priorities
• Partner with merchandising team to ensure all assets needed across all marketing channels are communicated to brands and delivered to MO in a timely manner
• Work with and manage timelines and deliverables with Media agency
• Scope and determine media partner alignment with MO’s campaign objectives for every campaign
• Work with creative team to create and deliver all assets for campaigns
• Analyze campaign insight reports & communicating findings to internal stakeholders
• Manage influencer program, including influencer outreach, support in execution and making sure all activity is on equity, and recapping all activity
• Execute brand partnerships, across hotel, lifestyle concierge, travel, media, and other brand partners
• Bachelor’s Degree (or equivalent) with proven 5-7 years of marketing experience
• Demonstrate understanding of digital media landscape and ability to identify alignment with Moda Operandi’s brand equity
• Knowledge of influencer usage
• Proven commercial experience of working in a fast-paced environment
• Proven track record of creating positive impact on business through media, brand partnership, and influencer strategy
• Extremely well-organized, methodical and efficient
• Proactive and able to show initiative/ideas to constantly promote Moda Operandi’s offering
• Creative and strategic thinker
• Strong presentation and communication skills
• Strong MS Office skills
• Collaborative, hardworking and enthusiastic attitude
• Team player
Business Partnership:
• Demonstrates ability to build and foster productive working relationships with cross functional teams, including senior team leaders such as CMO, CEO and VP level executives
• Ability to gain the respect, collaboration and support of cross-functional team-members without line-authority
Luxury and Brand Awareness
• Strong understanding of luxury fashion business and key brands/positioning within the industry
• Ability to act as front-facing liaison with key luxury brands
Digital Acumen
• Exceptional understanding of digital landscape and how all channels work together to create 360-degree impact
Project Leadership:
• Well-organized self-starter with ability to manage multiple projects on various levels, with different and converging timelines
• Independently and simultaneously manages several complex projects under tight timelines
• Exceptional organizational skills and demonstrated ability to follow through on projects
Impact
• Operates with an entrepreneurial mind-set. Thrives in a fast-paced environment, welcomes challenges and adapts to change with ease and composure
• Drives change and tangible business impact, in a matrix organization, even under challenging circumstances
The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies. All requirements and skills are subject to change as business needs evolve.
