Sachin & Babi Ahluwalia founded their eponymous label in 2009 in a quest to redefine eveningwear. Both native to India, the couple first gained recognition in New York by designing and manufacturing embroideries for the city’s renowned couture houses. While passionate about their work, the duo longed to connect directly with their customer. Motivated by the needs of well-informed women who choose to live full lives, the designers pioneered a category of beautifully crafted feminine statement pieces that support women in their most important moments. With a deep commitment to quality and respect for their clients, Sachin and Babi produce most of their collection in their family owned factory in Mumbai to ensure high fashion craftsmanship at approachable prices. Rich in culture, history and sensibility the Sachin & Babi label proudly brings the artistry of bespoke clothing to ready to wear.
Sachin & Babi produce four prêt-à-porter collections annually in addition to two bridal collections and an accessory line. Their flagship boutique on New York’s Upper East Side opened in the fall of 2015. Current retailers include Neiman Marcus, Saks Fifth Avenue, Harvey Nichols, and Moda Operandi; it is represented in over 150 luxury retailers in 20 nations and online.
Key Responsibilities
• Oversee all PR requests for photo shoots, print and online editorials and celebrity/VIP requests.
• Develop and execute celebrity/influencer, digital and traditional press strategies.
• Build on existing relationships with celebrity stylists, editors, bloggers, journalists and influencers.
• Actively pitch and secure press on products, bridal, accessories and profile pieces on the designers.
• Create innovative consumer-facing event concepts for regional markets and the Upper East Side boutique.
• Identifying, pitching and managing speaking opportunities and events for Sachin & Babi.
• Write and distribute press releases for VIP/Celebrity, specific activations and new collections.
• Event planning and execution for runway shows, press days, etc.
• Develop and execute innovative collaboration and event strategies.
• Manage all PR, marketing and special event budgets.
Qualifications
• Bachelor’s degree or equivalent experience required
• 4-8 years of related work experience.
• Strong communication and relationships
• Microsoft suite and excel preferred
