The Rug Company, the leading creator of handmade designer rugs, is looking for a Social Media & PR Coordinator to join their growing US Marketing team. It is a unique opportunity to work within this dynamic British design company during an exciting period of growth. While the role is based within the marketing department, the job entails working closely with many other areas of the company including the Studio, Production and Sales.
Your main purpose will be to support the digital and PR activities within The Rug Company, helping to increase the profile and reputation of the brand in the UK and overseas, driving footfall into the showrooms and online. The role will also involve supporting other marketing activities for the brand. The office is fast paced and demanding, and the role involves a high level of administration, requiring excellent organisational skills, attention to detail, enthusiasm and determination.
Responsibilities:
- Assistance with social media and digital marketing management, researching, scheduling and tracking campaigns
- Interaction and management of brand presence on various digital platforms
- Assist with blogger outreach programs and build an active brand ambassador network to support campaigns’ objectives
- Monitor effective competitors to use as benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
- Provide administrative support to PR Manager & US Head of Marketing to help run an efficient press office, liaising promptly with journalists, fulfilling image requests and product loans, formatting press releases
- Manage all other administrative aspects of the press office (logging all requests, scanning and filing and distributing press and online coverage, gate-keeping the media database)
- Support the drafting of digital marketing content and scheduling of eNewsletters to US databases
- Manage and update press and client contact lists
- Support and assist with the coordination of photography shoots and sample requests
Requirements:
-Bachelor’s degree required
-Agency background preferred
-Strong project management / good organizational skills, ability to work quickly and efficiently
-Creative and independent thinker, with knowledge and interest in interior design -Deep knowledge and understanding of social media platforms (Pinterest, Instagram, Twitter, Facebook, Houzz etc.)
-Knowledge of blogging ecosystem as well as influencers within the luxury, contemporary design and lifestyle realms -Knowledge of global cultural events in design, fashion, art, etc.
-Ability to effectively communicate information and ideas in written and verbal format, building and maintaining relationships
-Good copywriting / editing skills is a plus, with the ability to adopt a range of writing styles to project desired tone of brand voice
-Proficient in Microsoft Office programs including PowerPoint, Excel, Word, Photoshop
-Good technical understanding of digital tools and platforms, able to pick up new tools quickly
-Public relations, and community management experience is advantageous
Interested? Please send your resume and cover letter to Rosie Byford: rosie.byford@therugcompany.com
