Coach was founded in 1941 as a family-run workshop, and today is a leading New York design house of modern luxury accessories and lifestyle collections. We attribute the prominence of the Coach brand to the unique combination of our original American attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality, and our commitment to the customer experience. At Coach, we bring together strong, collaborative people in a culture of mutual respect, support, accountability, and passion for the brand and product. Our goal is to offer an inspirational and modern workplace that allows for exceptional talent to thrive.Primary Purpose: The Senior Manager of Regional Public Relations for North America will drive regional brand awareness for both Retail & Wholesale through targeted outreach to local media in Coach’s focus regions by pitching regional outlets (print & online), concepting story angles and securing press to support the brand’s positioning as global modern luxury brand. This role reports directly to the Senior Director of North America Marketing & PR.
The successful individual will leverage their proficiency in Public Relations to...
• Pitch and secure regional editorial coverage including product placement and features for Women’s and Men’s collections (including handbags, ready-to-wear and footwear) in line with global editorial strategies
• Establish and maintain relationships with key local accounts, influencers, editors, stylists, and publicists
• Manage and liaise with local PR agencies and support them all with PR assets to secure local coverage
• Create one-sheeter concepts to drive regional placements (such Retail and Wholesale store openings, local product pushes and key market holidays such as: Valentine’s Day & Mother’s Day)
• Align with Global PR team to ensure creation of PR assets for distribution to local editors across all channels
• Standardize and coordinate monthly press recaps integrating all of the local agencies’ initiatives
• Stay informed on all industry news, especially regarding Coach competitors across all channels and categories
• Bachelor’s Degree with 7 - 10 years of relevant PR experience
• Highly organized with the ability to juggle multiple priorities and work in a fast paced environment
• Excellent written and verbal communication skills
• Ability to collaborate with and influence internal and external partners
• Self-starter with strong initiative, ownership and accountability for business
• Ability to work efficiently in a high-pressure, fast paced, deadline driven environment
• Some event experience preferred
• Must be willing to travel (20% of time) and work some weekends
Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.
