Location:
New York, NY
Field:
PR/Communications
Min. Experience:
3-4
year(s)
Basis:
Full-time
Description:
Work closely with the Creative Director / Founder and VP, Marketing and Communications to develop and execute the company’s PR strategy, and contribute to overall business performance
Act as the primary PR contact, building and maintaining strong relations with all media related stakeholder groups (editors, influencers, stylists, VIPs)
Proactively devise unique story angles and craft compelling press releases and media pitches that position the Cynthia Rowley brand positively in top tier publications
Manage all press activities with the broader team as required on an ongoing basis (sample trafficking, supplying imagery, press appointments and scheduling interviews)
Events - manage all PR related elements including guest lists & attendance, press outreach, gifting, seating, interview schedules, etc.
Media monitoring – manage the creation and dissemination of weekly coverage reports to senior management and external stakeholders, as well as regular PR analysis around measurable objectives (seasonal, annual, for special projects)
Ensure PR & Marketing tools and assets such as brand deck, bio, press kit are maintained
Work cross-functionally with marketing, sales, design & production, e-commerce as required to achieve business goals
Supervise PR Coordinator and Assistants to ensure they are meeting their objectives
Requirements:
Established relationships with a variety of editors and influencers
Exceptional verbal and interpersonal skills with the ability to ‘read’ people and situations
Exceptional written communications skills across a range of formats (press releases, strategic plans, business reports, social media copy)
Results focused, with an ability to problem solve, adapt, multi-task and prioritize
Proactive with a can-do attitude and a natural aptitude to think outside of the box
Proficiency in Fashion GPS and Meltwater programs (or similar) advantageous
Minimum 3 - 5 years Fashion PR experience, ideally in an agency environment managing fashion accounts, or in-house with a fashion brand
Demonstrated knowledge of fashion media best practices, as well as a proven track record in securing top-tier coverage
