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PR Account Executive
SEQUEL
Location:
New York, NY
Field:
PR/Communications
Min. Experience:
3-4 year(s)
Basis:
Full-time
Description:
Must be enthusiastic and self-motivated to work on multiple accounts
Must be a team player, willing to mentor Jr staff and assist on agency-wide events and initiatives when needed
Must have Lifestyle PR experience; Beauty and/or Home experience a plus
Must have press contacts at New York City and national publications & broadcast outlets
Must have industry contacts that can translate into event and partnership opportunities
Candidate will attend client meetings, so must have clear communication skills
Must be detail oriented and have impeccable writing, phone and media relations skills
Must be a creative thinker and voracious reader of media
Responsibilities include:
Writing press releases, media alerts and client briefing documents
Attending and running events and coordinate press attendance
Serving as daily contact with media and clients
Actively pitching to media outlets, secure strategic press coverage in top national, regional and online media outlets
Cultivating and maintaining media relationships
Generating weekly/monthly reports and event recaps
Managing daily activity and submit daily reports
Working on strategic planning and client initiatives
Internet research
Photo shoots
Event planning and execution
Requirements:
Must be willing to travel occasionally
2+ years of experience of work on lifestyle brands
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