Account Executive

Location: New York, NY
Field: PR/Communications
Min. Experience: 3-4 year(s)
Basis: Full-time

Description:

Devries Global's Account Executive serves as a one of the day-to-day client contacts. He/she manages the flow of work and information to the account team, and possesses an in-depth understanding of the client’s business, industry, and PR issues. The Account Executive will perform fundamental PR tasks such as media outreach and press material development. He/she must also have strong research, writing and editing skills. The focus of an Account Executive is on developing the proficiency and the necessary skill set to become a successful PR practitioner.

PRIMARY RESPONSIBILITIES

• Work with client on tactical programs
• Follow through on approved media strategies and effectively communicate progress, updates and challenges to senior team members and/or clients
• Participate in client meetings and presentations
• Provide basic client counsel
• Oversee maintenance of client product/inventory closet
• Monitor media outlets for coverage of client news and competitor developmentsHelp to track and maintain media placements
• Draft media relations materials including press releases, fact sheets, bios, FAQs, etc
• Generate story ideas and topic angles
• Understand industry issues that directly and indirectly affect the client
• Understand clients’ media objectives/priorities; identify and pitch appropriate outlets
• Counsel clients and provide feedback
• Demonstrate knowledge of media pitching and proactively ideate new and compelling story angles
• Manage the logistics of events (e.g., satellite media tours, desk side briefings, editor events, etc.)
• Manage external vendors
• Has base knowledge of social media trends, brand activity and relationship to PR
• Develop proposals, releases, customer profiles, and other press materials
• Proof and edit client related documents as needed
• Compose basic media plans and contribute to the plan development process
• Draft program recaps and reports
• Serve as a role model and mentor to junior team members
• Participate in agency development and assist with new business
• Balance workload between projects and account staff to ensure that all work is accurate and completed within established deadlines
• Communicate frequently and appropriately with manager
• Delegate work to interns, account coordinators and junior account executives as needed
• Informally provides feedback to performance reviews of subordinates as needed
• Talk intelligently about agency at internal and external meetings and industry functions
• Attend agency staff meetings and group meetings
• Track/enter time in a precise and timely manner
• Code, track and approve invoices and coordinate with the Accounting Department
• Assist in account budgeting recommendations
• Perform other administrative tasks as assigned

Requirements:

• Bachelor’s Degree
• 2 - 4 years related professional experience
• Strong oral and written business communication skills
• Proven media skills with strong relevant media contacts
• Demonstrates potential to lead projects and interact with clients
• Can anticipate client and team needs
• Complete challenging projects within set parameters
• Exceptional judgment when working with team members, client contacts and vendors
• Strong commitment and dedication to the agency’s success as well as personal career
• Desire to pursue learning and self development; participates in required and voluntary professional development programs.
• Consistently meets deadlinesAttentive to detail and quality
• Solves problems
• Demonstrates an eagerness to learn and be involved in account/agency opportunities
• Proficient in Microsoft Office, Internet, social platforms, Cision, etc.

Apply Here