At The Brand Guild, a public relations, marketing, creative and events agency, we craft and tell the stories of some of the nation’s top purpose-driven brands, such as Sweetgreen, The Bouqs, Room and Board and Uncle Nearest Premium Whiskey. We are a fully integrated team that specializes in brand evolution and we are looking for an expert in consumer lifestyle brands to join our team in the role of Public Relations Director in our New York Office. Our ideal candidate is someone who loves the exciting pace of agency life, is a voracious reader whose curiosity never subsides, and who is equal parts left brain and right. If you’re someone who constantly looks for the story like a journalist and the hook like a marketer, then we want to hear from you.
You Are:
A PR pro with 8+ years of agency experience developing and executing public relations strategies for national consumer products and CPG accounts
A proven and poised leader who can manage a team as well as a portfolio of high-profile accounts
A creative thinker with strong decision making skills
A curious person who can sniff out the big stories
An insightful person who loves to cultivate client relationships and wants to contribute to a close-knit, supportive team culture
Someone with wealth of longstanding editorial relationships with national consumer lifestyle and business media
An entrepreneurial-minded person who is proactive, reliable, and resourceful with the ability to independently manage multiple projects and clients simultaneously
Someone who is excited about the prospect of working with mission-driven brands
You Will:
Provide strategic public relations counsel to a range of clients in the consumer lifestyle/food/grocery space
Develop and establish a trusted relationship with clients
Develop strategic communications plans that support strategic press initiatives for a variety of clients
Proactively identify, create, pitch and follow up on media opportunities to garner national and regional earned media coverage that meets client goals
Create communications materials including brand strategies, press releases, media messages and analysis
Prepare spokespeople for media interviews through the development of messaging and talking points, and in-depth media training when required
Manage project and juggle multiple tasks simultaneously
Manage direct reports, including mentoring, consistently providing feedback, and conducting performance reviews
8+ years of agency experience developing and executing public relations strategies for national consumer products
Ability to provide essential support for press initiatives including media and client management, and strategy development
Experience presenting strategies and plans to executives
Experience managing direct reports
Apply Here
