First and Last PR is an award-winning strategic beauty, wellness and lifestyle public relations and social media marketing agency with a commitment to our clients' needs that always comes FIRST fused with strong values that LAST. We bridge the worlds of current culture with our unique legacy that is deeply rooted in editorial, global MAR/COMM strategy, and celebrities. We work with high growth brands to increase their visibility and value.
We are entering an exciting, new level of growth and looking for a passionate team member that is interested in leading with ideas that are out of the ordinary and new strategies that will turn the quietest brand into one of the most sought after.
WHAT YOU’LL DO
(Re)discover what you enjoy. The Account Executive is someone excellent at project management, self-starter that knows how to take initiative, will have worked within an agency setting or in-house for a beauty brand, is an expert at pitching with a history of strong press placements, has great industry contacts and can manage multiple accounts. Proficient writing, editing and content strategy and development expertise, including experience crafting bylines, blog posts, media pitches, video scripts, newsletters, abstracts, executive bios and briefing sheets. Ability to work concurrently across multiple, diverse projects; skilled at prioritizing workload and deliverables to meet client and team deadlines in a fast-paced, deadline-driven environment while maintaining a positive attitude to ensure completion of assignments in an accurate and timely manner.
This role is perfect for a creative storyteller with a willing spirit that thrives in achievement. This team member, while supported by an Account Coordinator, will interact with staff, clientele, and all external contacts in a fast-paced environment, sometimes under pressure, while remaining flexible, proactive, resourceful, and efficient.
Must love and be highly tapped into the beauty, grooming, wellness and lifestyle industries in which this position centrally operates. Experience in social media is a plus.
RESPONSIBILITIES
Develop strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall client strategies:
· Develop strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall client strategies
· Develop and implement social engagement and content creation
· Develop and maintain relationships with influential members of the media in order to ensure placements
· Execute and advise on Public Relations and Influencer strategies; collaboratively develop strategic media plans
· Write and edit media materials – press kits, press releases, media alerts, pitches, fact sheets, bios, case studies and backgrounders
· Develop PR-specific marketing communications plan including strategy, goals, budget and tactics for each client
· Daily client interaction to update, report on and discuss media relations. Track and report ROI for each campaign
· Develop and maintain relationships with influential members of the media in order to ensure placements including managing paid influencer programs
· Look for and secure speaking and sponsorship opportunities for clients as experts in their field
· Participate in brainstorming sessions to develop strategic/creative thinking for clients.
· Provide guidance and leadership to junior-level staff; manage daily intern responsibilities.
Participate in Professional Development opportunities:
· Network with PR professionals and media
· Build relationships with industry experts
· Brainstorming with the team on new ideas
· B.S/B.A in Public Relations or related field.
· 3-5 years in PR agency experience
· Ability/experience overseeing managing several accounts at the same time while interacting with the team
· Proficient in Microsoft Office, including Excel, and PowerPoint,
· Demonstrates strong graphic design and editing skills
QUALITIES AND CHARACTERISTICS
Passionate and inquisitive about the beauty and media industry
Embrace and embody First and Last PR Core Values, defined as:
Free: At First and Last PR we encourage our employees to communicate freely, be innovative, produce fresh solutions and express their ideas.
Inclusive & Diverse: At First and Last PR we celebrate ALL walks of life, not because it is the human thing to do, but because being your whole self is a superpower everyone should have the opportunity to express.
Respect: We are all human and showing respect through acts of humility and empathy goes a long way to not only ourselves, but to our colleagues, partners and clients.
Succeed: We strive to set the highest standard of quality in all that we do at First and Last PR even if that means rolling up our sleeves and reaching beyond our comfort zone to become more innovative than we were yesterday.
Trust: Not only do we work to ensure our clients trust us with their work but it’s important First and Last PR employee do what is right as a person’s integrity is one of our building blocks.
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Leadership: We challenge ourselves and take pride in attracting likeminded visionaries who embrace an entrepreneurial essence through inventive and innovative strategies.
Action: Take action and display an ambitious yet always inquisitive persona.
Stimulate: Stimulation is an important aspect of our team’s unity and growth. Hard work at First and Last PR almost never goes unnoticed, and we encourage our employees to reign supreme in all they produce.
Tenacity: At First and Last PR we are tenacious, determined forward thinkers with optimism that is generated though our high energy.
HOW TO APPLY
Please send a cover letter, resume, and salary requirements to hr@firstandlastpr.com with the subject “Account Executive – Beauty*”.
Apply Here
