The Public Relations Intern position will learn about the world of marketing and communications and put those learnings into practice alongside the Demonstrate team, driving the development and implementation of client’s communications strategy in collaboration with relevant stakeholders. They will learn and assist in all facets of earned media communications for clients and will be responsible for raising client’s brand awareness through broadcast, print and online public relations outreach.
The purpose of this internship is to provide a forum for learning and implementing many of the essential skills and tools required in the field of public relations.
Core Tasks/ Responsibilities
News Media Monitoring:
Follow media relevant to accounts and identify client opportunities
Create/maintain editorial calendars for client opportunities
Create /maintain thorough, accurate, current media lists database
Conduct media audits and analysis when needed
Compile clip reports and in-house designed clip books
Research industry trends, issues, etc. to support the new business process, as directed
Writing Relevant Media Materials:
Draft pitch letters, news releases, backgrounders, fact sheets, bios, newsletters, prepared remarks, standby statements, etc.
Media Outreach:
- Handle routine media inquiries
- Approach journalists with story ideas
- Create and maintain team media lists
- Assemble press kits and coordinate mailings
- Conduct follow-up with respect to media interviews, as requested, including fact checking, follow up notes to journalists, etc.
- Coordinate specific events and promotions for clients, as necessary
Reporting:
Communicate in a timely manner all relevant and necessary account information, relating to your assigned project work
Work to ensure that account deadlines are met
Assist in compilation of monthly status reports
Maintain accurate records of all account work
Update intern project list to reflect activities
Solid PR internship background, i.e. six months to one year of PR internships or equivalent work experience, preferably within an agency setting
Recent Bachelor's degree graduates are preferred. Student applicants should be an Undergraduate Junior or Senior
Applications are welcomed from students/graduates with a background in journalism, mass media, communications, public relations or related degree.
Experience with media relations (pitching trade and business media and bloggers)
Excellent creative and professional writing skills, presentation (written and verbal) skills; familiarity with AP styles a plus
Strong research skills and knowledge of research tools
Proficiency in Microsoft Office suite, Google Drive, TrendKite, Cision; familiarity with Photoshop a plus
Social media savvy across range of platforms
You pride yourself on your ability to be resourceful; collaboration is as important to you as coffee
Must be extremely organized with a sharp eye for detail and the ability to multitask effectively under deadlines
Strong work ethic and ability to manage multiple projects at once
Experience working with consumer clients is strongly preferred
***All internship applicants must be eligible for college credit program***
Apply Here
