The Public Relations Account Executive (AE) position will play a critical role within the Demonstrate PR team, driving the development and implementation of client’s communications strategy in collaboration with relevant stakeholders. An Account Executive will serve as a liaison between the company and the account teams, reporting to Sr. Account Executive, Account Supervisor, Managing Director with a dotted line to Agency Partner(s). An AE is responsible for ensuring the company voice is observed, focusing on best practices, communication amongst the teams and effective ways of working. An AE is also responsible for employment of client campaigns through creation and execution of overall strategy. They will assist in oversight of all Public Relations and Social Media for clients and will be responsible for raising client’s brand awareness through broadcast, print and online public relations outreach. They will oversee and manage daily client interaction, strategic planning and media relations. On the whole, this is an office-based role, but the position will be remote working until it is safe to return to our office. An AE will spend time in meetings and briefings, as well as remaining in close contact with key clients. Occasional travel might be required for client visits, new business presentations and planning. Although an Account Executive’s commitment will tend to be standard office hours, deadlines or the demands of a client may see the AE working early or late to ensure continued success.
Primary Responsibilities
Act as client day-to-day contact, working closely with senior account leaders to ensure teams are managed efficiently, meeting client goals, and ensuring adherence to company practices and standard
Develop and lead on a day-to-day basis the brand communications strategy, including escalating any issues to senior leadership, as needed
Maintain and maximize relationships with top tier national print, online, and broadcast media, pitching, writing and securing media coverage alongside the team
Develop all written materials such as client agendas, media alerts, key messaging docs, FAQs, event briefs, call sheets, etc.
Oversee influencer campaigns and events, as needed (e.g. press previews, opening and promotional events)
Facilitate cross-functional team integration and meetings, as needed (e.g. strategy, creative, social, integrated media specialists)
Ideate and develop strategic partnership programs and campaigns on behalf of clients’
Have a broad business understanding, strong analytical abilities and critical, creative thinking; engage off- and online audiences, and tell complex stories in an easily digestible way
Oversee junior staff team members managing various communications strategies in alignment with client objectives; identify and resolve when strategies aren’t working, or the situations evolves
Contribute expertise in the areas of media and online engagement and public relations outreach to client’s overall strategic planning
Demonstrate commitment to industry, agency and clients by mastering industry knowledge and trends, understanding and clients’ business
Attend client meetings as appropriate to assess the progress of the PR campaign
Contribute to the career growth of junior team members, serving as mentor and role model
Arrange media interviews for client’s staff and draft briefings for them, as appropriate
Relationship building and networking with colleagues, clients and the media
Ensure that all client media coverage is recorded for dissemination to key stakeholders
Undertake the necessary monitoring and evaluation activities in order to determine the success or otherwise
The ideal Account Executive candidate will have an understanding of the fast-paced media world and also must be professional, enthusiastic, a solid team player and possess a drive for results. They should have strong skills in critical thinking and organization, effective team collaboration and management capabilities, the ability to plan and strategize at a high level, attention to detail and budgetary restraints, experience in professional client relationship management, outgoing entrepreneurial energy, strong decision making and analytical skills, effective written and verbal communication skills, the ability to think strategically and creatively, the ability to multi-task, excellent ability to prioritize tasks and manage them in an orderly manner, a willingness to roll up his/her sleeves, self-motivated with a passion for communications and marketing.
Bachelor’s degree preferred in Journalism, Marketing, Public Relations or Communications
3+ years of relevant experience in communications and/or public relations; agency experience preferred
A strong rolodex of media contacts (regional & national print, broadcast and online journalists and bloggers)
Exceptional written communications skills, with the ability to adapt style to suit different communications media and audiences
Demonstrable experience of communicating complex and nuanced issues to the media
Excellent interpersonal skills
Creative and innovative approach to communications and branding
Willingness to work a flexible schedule, outside normal office hours and to be on call as required during early mornings, evenings and weekends to handle media inquiries
Ability to work on own initiative and as part of a team, and willingness to 'pitch in' as required
Ability to prioritize and assist multiple projects simultaneously in a deadline-oriented environment
Solid working knowledge of Microsoft Office Suite (Excel, Word, PowerPoint, Outlook), Google
Workspace and Cision/Trendkite required.
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