The Assistant Account Executive will be responsible for supporting clients on our Beauty team. This individual will report directly to a Senior Account Executives and will be responsible for, but not limited to, creating media lists; facilitating product seeding; drafting press releases, media advisories and tailored pitches; tracking media coverage; generating monthly reporting; overseeing client inventory and managing interns. The ideal Assistant Account Executive (is a dog-lover who) is highly organized and works well under pressure in a fast-paced environment. This position requires good interpersonal and communication skills along with the ability to work effectively with a variety of account service staff. This individual will be an integral part of the Gear team and will have the opportunity to expand into the role of Account Executive while being exposed to all aspects of the agency.
Core Responsibilities will include Day-to-day Support of Client Activities:
Generate and manage media lists – knowledge of Cision or Muck Rack preferred
Create consumer and trade editorial calendars
Manage tracking of media coverage
Assist with client reporting
Assist with creation of press materials (draft pitch letters, press releases, etc.)
Research and track trends that pertain to clients
Stay up to speed with current events, monitoring social and mainstream media on key issues and topics
Secure print and online coverage for clients through targeted media outreach and pitching
Contribute to internal brainstorming sessions
Prepare meeting schedules and call agendas for clients
Oversee and manage client product inventory
Facilitate product seeding and execution of creative mailers
Skills Needed:
Strong writing and editing capabilities
Excellent communicator
Highly organized, detail oriented
Ability to prioritize, meet deadlines and follow through on projects
Eagerness to learn
Resourceful and proactive
Ability to research and brainstorm creative ideas
Self-motivated
Ability to manage interns and provide updates on intern projects
Social media savvy
Maintain a team-oriented, “all in” attitude and willingness to pitch in wherever needed
Proficient with all components of Microsoft Office365 Software
Qualifications:
Recent college graduates with public relations, marketing or communications degrees and relevant internship experience are preferred
1-2 years’ PR agency experience preferred
