PURPLE are global specialists with a combined expertise and range of services that is a unique within the market.Creative, culturally connected a driven, we align business ambition and cultural energy for commercial success. We are independent in philosophy, attitude and operation. Offering both a boutique and in-house approach, individually tailored to the client’s business objectives. We work with leading international brands and next generation of ground breaking talent across fashion, beauty, music, lifestyle and property.
Provide strategic and tactical support to the Senior Account Directors, VP’s and EVP
Oversee and deliver client programmes on time to agreed profit objectives and target
Generate feature placement in appropriate titles Manage PR campaigns for diverse restaurant clients from conception to completion
Monitor and report monthly budget status with client, Director and Finance Working with our in-house events team to manage launch events for media and influencers
Line managing team to ensure they meet targets Be brand champion, an expert on restaurant/hotel knowledge and build key relationships
Delivering coverage across online, offline and blogs, and leverage added value from all PR activity
Lead in the promotion of all brands, exclusive collections and products to ensure that each department and the designers are being closely monitored
Promote Purple and its brands, campaigns, activities and events to the media, general public and external audiences globally
Own all media relations and to continue to develop and maintain relationships with key journalists
Monitor Purple brand placement/exposure, ensuring all communication and activity are on-brand
Work closely with the social media team and brief on all events and launch initiatives
Work closely with the other business channels within Purple to ensure campaigns are thoroughly planned and executed in good time
Able to demonstrate new business opportunities and actively promote Purple
Proven experience operating in a senior position within the industry
Proven commercial experience with working in a fast-paced environment Management experience is highly desirable
Proven track record of creating a positive impact on business through implementation of a PR strategy
Discreet, professional and well spoken, with excellent communication skills Extremely well-organised, methodical and efficient, with a good dose of common sense and initiative
Pro-active and able to show initiative/ideas to constantly promote the Purple offering
Creative and strategic thinker strong established fashion press contacts International press contacts are also desirable
Strong experience of event managementStrong presentation & superb writing skills
Able to identify communication opportunities across multiple media platformsStrong MS Word skills; working knowledge of PowerPoint and Excel
