The Content Manager’s main role on the Digital/Social Team is to BE CREATIVE. To both receive programs from larger Marketing team and ideate their messaging in Social channel, AND create Programs & Messages from scratch.
BRANDS: DKNY & Donna Karan (Collection), with support on Karl Lagerfeld Paris, Vilebrequin, G.H. Bass, et al.
REPORTS TO: VP, Digital Marketing & Social Strategy
RESPONSIBILITIES:
STRATEGY
-The co-owner & driver of how DKNY & our (select) brands look & sound in the (organic) Social Media channel.
-Harnesses their Editorial eye, and creative background & expertise to drive the strategy (w/the VP) of WHAT CONTENT WE POST ON SOCIAL.
-Manages a Year-At-Glance calendar, slating selected holidays/events that our brands will message, and managing the timeline needed to hit the posting dates, with all necessary milestones leading up to it.
-Interweaves in the content calendar, key campaigns/programs/messages that are handed to the Social team to message in our channel, with those programs & messages that are Social-driven
-Plays a key strategy role (w/the VP) for the organic Social content areas in any & all larger brand campaigns & programs come to life in the Social channel. (e.g. seasonal campaigns vs. capsules/collaborations/etc).
-And then serves as a key liaison through the process from start to launch.
-Alternatively, partners w/the VP (in-house Creative leads) on RFP’ing, awarding & working with third party agencies & creatives on driving & fully-executing all other social content we’ll create outside of larger marketing programs being handed to us.
-Partner with the VP & larger division in maintaining an ongoing awareness of potential new creative collaborators for programs & content creation.
-Partners w/larger Social & PR teams on Product Seeding programs across brands, in terms of input on brand-right influencers, and content creation briefs for them, as well as slating into calendar at correct timing, alongside other content for given program or campaign.
-Partners w/the VP and larger division on social areas of strategies & programs from a variety of partners (retailer, licensee, regional, etc)
-Maintains a variety of Brand Social Guidelines for ourselves & partners.
EXECUTION
-Distributes content calendars that’ve been approved by the VP & SVP to all applicable stakeholders, ahead of posting, on recurring basis.
-Crafts all social media copy ensuring captions adhere to each respective brand’s voice & style guidelines, taking cues from in-house Copywriting & Public Relations teams’ releases & copy documents where able, and crafting from scratch where not.
-Maintains an always-current spec
-Digests & assesses provided performance reporting, for any learnings and optimizations to future content strategies or calendar implications.
-Serves as an approver step for inbound content approvals from our various brands’ various partners.
-Support the Media lead on any needs for Paid Social campaigns from asset selection to copy points, and aligning timing between paid & organic plans.
-5+ years of social media marketing experience
-Bachelor's degree in related area preferred
-Demonstrated experience managing a content calendar, and content creation
-Demonstrated understanding of all major social media platforms
-Strong multi-tasking skills being able to progress multiple projects for multiple brands forward at same time
-Excellent oral & written communications skills, and professionality
-General interest & excitement about fashion/lifestyle and social media/influencer area of digital marketing
