KLRPR is a PR practice specializing in holistic beauty, wellness and lifestyle brands. We’re seeking a full-time account or senior account executive to join our small and powerful team, starting immediately. This is an ideal position for someone with established media relationships looking to grow and expand their PR skill set. Candidate will be client facing and will work closely with PR Director to execute on strategy and key activity. Candidate should take initiative, think strategically, and be able to develop the position by identifying opportunities and challenges. Reporting to the PR Director, this role undertakes the following
RESPONSIBILITIES:
• Strategic outreach to media - including editors and freelance writers - pitching clients to relevant print and digital media. Focus includes product, people and brand ethics.
• Respond to inbound requests for product, information, interviews, partnership opportunities and brand stories.
• Research and execute podcast outreach, webinar and event speaking opportunities for thought leaders of respective brands. • Compose press releases, pitches and collateral for product launches and other relevant client news.
• Develop and grow strong media contacts across North America. Managing and updating of media lists.
• Enter clients into beauty awards, always finding new opportunities.
• Scheduling and confirming virtual and in person desk-sides.
• Brainstorm strategy and support team in finding new opportunities for clients, editorially and outside of traditional PR. Consistently communicate trends, shifts, opportunities and statuses of the industry with cross-functional teams and clients, while externally inserting brands into relevant conversations.
• Assist team with daily duties of account management and client servicing, maintaining weekly client updates.
• Participating in weekly team meetings, bringing fresh ideas around driving press coverage, social trends and raising brand profiles.
You bring the following QUALIFICATIONS:
Minimum of 3 years of experience in traditional PR, either in-house or agency. Previous work with luxury brands is a huge asset.
Established media contacts in beauty/wellness is a must.
Bachelor’s degree in related field (communications, marketing, journalism or public relations).
Strategic understanding of PR, in addition to appropriate metrics of success. Hold an intimate knowledge of the current landscape and trends in the beauty/wellness space. Strong communication skills; written, spoken, presentation etc.
Ability to problem solve, think critically and in an integrated manner, while presenting creative ideas.
Self-motivated and proactive with the ability to focus, prioritize and multitask.
A team player with a collaborative mindset and the ability to work with initiative, taking direction where needed.
