The position of Account Executive reports to an Account Supervisor or higher level employee. The primary responsibilities are to, in some cases, be a daily liaison between Magrino and client, to implement PR programs and tactics, be a media contact and handle many of the writing tasks for the account. Responsibilities may include:
• Overseeing efforts of the account support team (Intern, AC, SAE, etc.)·
• Developing leadership/mentoring skills·
• Understanding the focus and needs of the clients; anticipating client needs in advance·
• Identifying hot topics for the client and monitoring trends -- proactively initiating coverage of them·
• Scanning assigned publications daily, clipping pertinent articles and circulating to the team and client·
• Understanding clients’ products/positioning·
• Initiating, preparing for and attending client meetings·
• Writing a variety of materials including timelines, press releases, media alerts, photo captions, client memos, pitch letters, status reports, gossip items, etc.·
• Pitching the media without supervision·
• Arranging press tours
• Screening media inquiries and arranging interviews
• Calling on and tracking editorial calendars for your clients·
• Editing written materials for quality control, attention to detail, etc.
• Position is currently remote, but prefered in NYC-area
• Bachelors Degree
• Strong written and verbal communication skills and attention to detail
• Ability to prioritize while simultaneously working on numerous projects
• Excellent interpersonal and communication skills
• Detail oriented and results driven
• Ability to spot trends and integrate into PR efforts to keep accounts current in the media
