Purple is actively seeking a bright, enthusiastic, and entrepreneurial Senior Account Manager to join its thriving beauty division. The right candidate will have excellent press contacts and demonstrate a high degree of initiative and creativity when pro-actively proposing new ideas. They will also be an articulate presenter, possess good writing skills, be competent at media analysis’, reporting and thrive on attention to detail. Based in Chelsea, New York, PURPLE represents a number of luxury beauty brands; including, Atelier Cologne, Boscia, Dr. Jart+, Eve Lom, Kevyn Aucoin, Ilia Beauty, RéVive Skincare and more, with several exciting, new client wins to be announced soon.
Responsibilities:
COMMUNICATIONS & STRATEGY
Creatively & strategically plan and implement PR campaigns, partnerships and events, and empowering junior team members to support, in North America & Global projects Develop key messages, and Q&A to executive leaders for press interviews and external events Proactive in pitch development ideas to achieve maximum editorial placement Manage and coordinate press events, new product launch events, and desksides Managing the budgeting processes for all campaigns and events Manage the team’s creation of press materials that are both visually appealing and informative
CLIENT & TEAM MANAGEMENT
Day-to-day lead on communication with all clients, building rapport and credibility with the client, based on trust and expert counsel Ensure client satisfaction with the agency, services and staff, and quickly and effectively resolve client issues or concerns Excellent team skills, working alongside junior and senior members of the agency Manage, coach and motivate junior members of the team to ensure day to day operations run smoothly and PR results are delivered; while supporting them in their growth to the next level Efficient, organized with excellent time management skills and adherence to deadlines Oversee the creation and completion of client reports and presentations; including strict attention to campaign evaluation and metrics
DIGITAL SUPPORT
Leverage traditional, digital and social media, as well as, emerging technologies to develop strategic PR solutions for our client, with an added focus on storytelling and content creation Develop strong understanding of the beauty industry’s position across all social platforms, developing competitor case study analysis, and remain up to date on leading social influencers, particularly within Instagram, Snapchat and YouTube, and other emerging platforms
INFLUENCER ENGAGEMENT, NETWORKING & NEW BUSINESS
Strong knowledge and connections with the top editorial beauty influencers in North America; focusing on hair stylists, makeup artists, dermatologists, skincare experts and their respective agencies Established, strong industry contacts with beauty press, both online and in print, and with key beauty bloggers Brings dynamic, creative insight into the agency through personal contacts network and interests, resulting in new business leads and the expansion of the agency’s influencer network
TREND & COMPETITOR ANALYSIS
Strong understanding and current knowledge of industry trends and competitive brand activity within the beauty and corresponding fashion and lifestyle industries Timely reporting of emerging trends, relevant industry news and competitor activity to clients to further emphasize Purple’s lead position within the beauty industry and amongst new technologies and VIP relationships Skills and Experience S./B.A. in Communications, Marketing, Journalism, English, or related area 6-8 years of communications experience, preferably within the beauty industry Exceptional verbal and written communication skills Team player who thrives on collaboration. Has ability and desire to interact with people at all levels Ability to work well independently in a fast-paced environment under hard deadlines Superior organizational and problem-solving skills Experience and ability to manage budgets Strong working knowledge of social media platforms and print & online publications Invested interest and knowledge of beauty and fashion industries, and stays up-to-speed on current affairs
S./B.A. in Communications, Marketing, Journalism, English, or related area 6-8 years of communications experience, preferably within the beauty industry Exceptional verbal and written communication skills Team player who thrives on collaboration. Has ability and desire to interact with people at all levels Ability to work well independently in a fast-paced environment under hard deadlines Superior organizational and problem-solving skills Experience and ability to manage budgets Strong working knowledge of social media platforms and print & online publications Invested interest and knowledge of beauty and fashion industries, and stays up-to-speed on current affairs
