RHC is looking for a Senior Publicist on our travel team with a keen understanding of the media landscape and strong public relations skills. They should have prior agency experience working with travel and / or destination clients, with solid general public relations skills. The Senior Publicist will potentially lead accounts including proactive and reactive media relations, strategy writing, creative writing (press releases, media alerts, content, etc.), and creative brainstorming. Senior Publicists manage account teams, have very strong relationships with media and some experience with new business (assisting with proposal writing, researching relevant business leads).
Responsibilities:
Create meaningful and impactful comprehensive public relations strategies and plans
Conduct proactive and reactive media pitching; successfully pitch stories and meet with media to deliver high quality results
Act as day-to-day client contact for a selection of accountsLead client calls and meetings
Seek out creative ideas and opportunities to identify and cultivate story ideas for media pitching
Contribute to creative brainstorming sessions
Create key assets for accounts including press releases, fact sheets, biographies, messaging, media alerts, agendas and recaps
Follow industry and client category trends and regularly share insights, thoughts and key findings as it relates to competitors
Delegate effectively, setting clear expectations and deadlines to junior team members
Provide needed resources for projects
Manage quality of work on multiple accounts with professionalism and support team leaders
Support on new business proposals with research, brainstorming ideas and proposal creation
4-6 years of experience in public relations with a focus on Travel; agency preferred
Ability to manage multiple accounts with ease and professionalism; ability to work under pressure
Excellent verbal, written, presentation and follow up skills
Effective organizational and project management skills
Creative writer with experience crafting assets (press releases, bios, media alerts, etc.)
Ability to manage a junior team as a mentor; delegate work effectively
Lead by example; demonstrate proven strong work ethic