Location: Ventura, CA
Field: PR/Communications
Min. Experience: 10+ year(s)
Basis: Full-time

Description:

In this newly established senior marketing role, you will lead the development and execution of the global brand strategy, including product and retail marketing across all categories of the Hourglass portfolio. This is an exciting opportunity to lead integrated marketing efforts, and actively contribute to all aspects of the brands evolution and growth planning.

You will report directly to the CMO, and manage a team across Brand, Product, Retail and International Marketing. The position requires a proactive and seasoned leader with an entrepreneurial mindset, passion for brand development, and global perspective.

The ideal candidate will have a deep understanding of luxury beauty, and a natural affinity with the Hourglass brand positioning and pillars. Superior communication skills and confidence in managing varying levels of stakeholders is essential. This is a unique leadership opportunity in a fast-paced and growth stage, luxury beauty brand, centered on innovation and creative excellence.

What You Do:

-Lead the development and execution of the Marketing Master Calendar, spanning new product launches, core franchise focuses, and purpose initiatives – ensure the calendar is aligned with overarching strategic brand direction

-Drive the Company Planning Timeline & Process, contributing actively, and leading the cross-functional group in Monthly Calendar Meetings

-Partner with CMO and Founder on evolution of brand strategy, ensuring the brand DNA and pillars remain consistent across all communication channels

-Establish the go-to-market planning process through seasonal briefing to cross-functional marketing and merchandising and sales teams, providing clear direction for 360 campaign and activation planning

-Initiate insight-driven, brainstorm sessions with Global Marketing and Creative teams (including agency partners as needed) to support ideation and concept development for new product launches, and core franchise initiatives

-Track and analyze product launches, and overall product portfolio performance, ensuring key insights and learnings are identified for future brand and product strategy evolution

-Develop consumer insights/ research plan including but not limited to, Brand Health Tracking, Ad Awareness, Consumer Segmentation

-Manage any product testing needs from concept, and naming to claims, as required and agreed upon with PD

-Conduct ongoing competitor and industry analysis, and reporting, highlighting white spaces opportunities, and strategies to enhance existing portfolio

-Contribute to the global pricing strategy through collation of key insights, and performance data from Ecommerce, International, Retail, Sales

-Act as key marketing partner to International, Sales & VM as it relates to Assortment and Launch Planning – establish alignment across all regions, and ensure local market needs are met

-Manage global marketing budget, and oversee the international and retail marketing budget allocations, from planning through to execution – partnering closely with CMO on approvals

-Provide leadership and vision to Global Marketing team, including 4 direct reports across Brand, Product, Retail and International marketing functions.

Requirements:

-10-12+ years of experience within brand and/ or product marketing in luxury retail, beauty preferred

-Master's degree in business, marketing or related field preferred

-Passion for brand development and storytelling, specifically in luxury sector

-Must be an excellent communicator, natural leader, team player

-Proven success leading cross-functional team, and processes

-Highly organized, with superior attention to detail

-Adaptable, resourceful and forward thinking

-Experience working at innovative, fast-paced startups or indie brands is a plus



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