-Develop and execute communication strategies to appropriately position a range of home/design and lifestyle brands in the media marketplace
-Retain a network of media contacts across print and digital categories, as well as bloggers
-Conduct press outreach and secure top-tier media opportunities, including brand/founder profiles, feature stories and market press coverage in home and design, fashion (men’s and women’s), accessories, lifestyle, consumer and business outlets; speaking engagements; sponsorship opportunities; award submissions
-Liaise with bloggers and social media influencers, as well as like-minded brands, for partnership and/or event opportunities
-Oversee logistics for targeted press events to support seasonal launches, brand introductions, dinner/cocktail events, etc.
-Interface with clients daily as relevant to press opportunities and strategic advisement
-Lead, review and provide feedback on press materials, inclusive of press releases, company/executive bios, face sheets, media alerts, case studies, etc.
-Provide regular updates on client status to the Senior Account Director
-Demonstrate an understanding of how to prioritize duties, meet deadlines, proactively communicate progress and deliverables
-Complete individual tasks with minimal supervision; manage both up and down to the team
-Work collaboratively with team members to develop and implement successful PR strategies and ongoing campaigns
-Attend and facilitate media interviews/editor appointments; network with reporters and editors on an ongoing basis
-Read relevant consumer and trade media, including print digital publications as well as blogs; report to the team on industry news and opportunities for clients on a regular basis
-Participate in brainstorming sessions for existing clients and new business opportunities; begin to formulate ideas and aid in the proposal process
-Report to Senior Account Director as well as agency leadership; supervise, lead and mentor PR Assistant/Coordinator role on account management, research, daily projects, etc.
-B.S/B.A in Public Relations/Communications or related field
-Minimum three years of relevant experience at a PR agency preferred
-Strong relationships within the home/design, lifestyle, fashion (men’s and women’s), accessories, lifestyle, consumer and business outlets (specifically news/market/features editors and directors) on a national and regional level, in print and digital categories
-Exceptional interpersonal, networking and verbal and written communications skills; team-oriented attitude
-Creative, efficient, detail-oriented and organized
-Positive, can-do attitude
-Solution-oriented with the ability to think critically and strategically
-Proactive with the ability to handle multiple projects simultaneously in a collaborative yet fast-paced environment
-Flexible, driven, curious and passionate about the design industry
-Excellent writing skills with attention to detail
-Proficient in Microsoft Word, Excel and PowerPoint
-Knowledge of PR databases/tools such as Cision, PR Newswire/Businesswire
