Hourglass Cosmetics exists at the revolutionary intersection of science, beauty and luxury. Established in 2004, the brand is acclaimed for its breakthrough formulations, technological innovations and unwavering commitment to reinvention. Following its debut at Barneys New York, Hourglass has expanded into Bergdorf Goodman, Sephora, Nordstrom, and Space NK in the US and 1000 doors worldwide. Flagship stores can be found in Venice, CA and New York and online at Hourglasscosmetics.com. In addition to being a cruelty-free beauty brand, Hourglass Cosmetics has announced its commitment to become completely vegan by 2020. Hourglass Cosmetics became part of the Unilever Prestige division in 2017.
In this role, you will drive global brand awareness for Hourglass Cosmetics through strategic communications and media relations. Reporting into Director of Global Communications and Events, you'll oversee execution of global PR strategy, as well as manage our global agency partners, in orchestrating earned media coverage through opportunities that generate extensive press, elevate our positioning in the industry, and give us exposure to new audiences.
The ideal candidate will be an experienced public relations associate who is creative and agile, can manage concurrent assignments, and has the ability to self-prioritize their workload to achieve deadlines, all while maintaining exceptional attention to detail. This position is a hands-on role, which involves strategic thinking, diligent project management, and the ability to interpret and tailor communications for various groups of stakeholders globally.
What you do:
-Ensure Hourglass builds brand awareness and brand pillars through our communications and events
-Execute global press launch strategies for all new products including media outreach, launch events, makeup artist outreach, etc.
-Nurture and grow our community of media, VIPs and brand loyalists by fostering relationships, planning unique brand experiences, and securing valuable earned media coverage and content for the brand
-Develop and execute media relations alongside agency partners, including developing story ideas, pitching outlets, and placing continuous coverage for the brand and its products
-Filter and reply to all in-bound press inquiries
-Maintain strong working relationships with broadcast, print and online journalists
-Strategic planning and day-to-day management of external PR agencies, distributors, and local brand managers
-Assist with planning and execution of events, press days, launch parties, or any other activations.
-Collaborate with digital and social teams to optimize press placements across our channels
-Collaborate with retail marketing team to optimize press placements through our retail partners across the globe
-Analyze and act on press trends and opportunities
-Report on monthly press coverage and metrics, proving ROI on our campaigns
What you'll gain:
-Experience building a global brand.
-A holistic and cross-functional understanding of the luxury beauty industry beyond Public Relations and Events: from sales to product development to e-commerce, education to visual merchandising.
-Exposure and experience working directly with C-Suites and company founder.
-A flexible career path within the company.
You'll love the job if:
-You are extremely ORGANIZED: You’re not overwhelmed by the thought of tackling multiple tasks at a time.
-You are DETAIL ORIENTED: You appreciate the importance of having detailed and precise information.
-You are a strong COMMUNICATOR: You are a people person and collaborate well with others.
-You are AGILE: You adapt well to changing needs and priorities, and are able to pivot easily to achieve goals and deadlines.
-You are PASSIONATE about beauty: You are eager to learn and absorb all things related to beauty, media, and events. No job is too small or too large.
-5+ years of experience at an agency or in-house with working on beauty, fashion or lifestyle brands
-Must be an excellent communicator, natural networker, team player and highly-organized
-Strong personal relationships with beauty, fashion and lifestyle media outlets
-A creative storyteller with the ability to create fresh and compelling narratives that help define our brand positioning within the beauty landscape
-Analytical, with experience tracking and reporting on KPI's for press campaigns
-Adaptable, resourceful and forward thinking
-Global PR experience a plus
-Experience working at innovative, fast-paced startups or indie brands is a plus
-Must have a college degree
Hourglass is an organization committed to diversity and inclusion to drive its business results and to create a better future every day for its diverse employees, global consumers, partners and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at 310-392-7799 or careers@hourglasscosmetics.com.
