Location: New York, NY
Field: PR/Communications
Min. Experience: 1-2 year(s)
Basis: Full-time

Description:

Since our founding in 1997, The Rug Company has endeavored to create the most desirable rugs in the world. Uniquely, we achieve this by combining the ancient craft of quality rug making with the creative brilliance of some of today's most accomplished designers. Our rugs are beautiful, distinctive and original.

The Role:

The Rug Company, the leading creator of handmade designer rugs, is looking for a PR and Marketing Assistant to support the Marketing Team. It is a unique opportunity to work within this dynamic British design company during an exciting period of growth. While the role is based within the marketing department, the job entails working closely with many other areas of the company including the Studio, Merchandising, Production and Sales.

Main Duties/ Responsibilities:

Your main purpose will be to support the PR and Marketing activities within The Rug Company, helping to increase the profile and reputation of the brand in the US, driving footfall into the showrooms and online. It will cover different marketing functions including PR, Events, Digital (including social media), Print and offline marketing. The office is fast paced and demanding, and the role involves a high level of administration, requiring excellent organisational skills, attention to detail, enthusiasm and determination. 

Responsibilities:

- Helping to run an efficient press office (liaising promptly and accurately with journalists, fulfilling image requests and product loans, formatting press releases in Photoshop, logging requests, scanning and filing coverage, researching print and digital media, maintaining press list and press tracker distributing press to key stakeholders)

- Assisting in the US PR strategy for the brand, ensuring press materials are distributed efficiently to all markets and supporting regional PR activity

- Copywriting (press releases, online copy, marketing materials, social media, newsletters)

- Supporting the US Brand & Communications Manager on event strategy, planning and execution

- Working closely with the Social Media Manager on social media and digital platforms (Facebook, Twitter, Instagram, Pinterest, Houzz; blogger outreach; affiliates; display advertising, email campaigns)

- Building relationships with collaborating designers, ensuring they are kept up to date with press coverage and marketing activity

- Coordinating the advertising schedules, making sure artwork is created by the Studio and distributed on time

- Compiling and communicating the monthly PR report to all sales teams and senior leadership team

- Assisting the team with influencer activity, coordinating shoots and liaising with influencers

Requirements:

- In addition to having excellent organisational skills, attention to detail and a hard working approach, you will need to be personable, well-presented, and driven

- Marketing or PR experience within the luxury industry is required (agency or in-house), along with a genuine interest in the design industry

- Copywriting skills preferred

- Photoshop skills preferred

Additional Requirements:

-The Rug Company is an Equal Employment Opportunity Employer that is committed to inclusion and diversity.

-To adhere to Health & Safety guidelines. 

-To adhere to GDPR data processing standards. (GDPR training will be given). 



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