The Senior Account Director reports into the Vice President of their division. The primary responsibilities of the Senior Account Director are to lead the division and to supervise and implement account work for several clients. The Senior Account Director is responsible for managing and supervising the execution of all aspects of a Public Relations program with the Vice President, supervising and managing the client relationship, managing the account team, growing the agency in a new business function, and generating new business leads. The Senior Account Director should demonstrate an expertise to answer all Social Media questions immediately and unaided, an ability to think ahead for a client and for the business overall.
Responsibilities:
Provide senior strategic counsel to clients and account team
Manage the execution of public relations programs as well as assume direct responsibility for quality of work
Develop key relationships with media, influencers, and pitch clients in a proactive and ongoing manner
Anticipate clients’ strategic needs, both long and short term
Consistently offer value and add counselPlan and run strategic client meetings
Retain and develop current accounts to increase revenue
Function as a main contact for client accounts OR Communicate with clients at the senior level to build and maintain relationships.
Supervise account staff in their daily activities, provide structure and instruction for balancing their workloads
Motivate, mentor, and guide professional development of staff
Assume fiscal responsibility for division, accounts, and team
Actively participate and guide the operations and future course of division and agency
Expert knowledge of social networks and ability to assist clients with developing strategies and monitoring share of voice
Education and Experience Required:
BA/BS Degree 6-8 years minimum experience in Digital Media
Prior agency experience is preferred
Knowledge and Skills Required:
Excellent interpersonal and communication skills
Detail oriented and results orientedAbility to spot trends and integrate into Digital efforts to keep accounts current in the media
