The Senior Account Executive Responsibilities will be (but are not limited to):
- Serve as a primary client contact with the proven ability to manage and drive multiple client account programs and teams delivering strategic value
-Directly manage day to day activities on client accounts and lead regular conference calls
-Plan, develop and advise clients on integrated and measurable PR initiatives
-Advise clients on positioning and messaging
-Pro-actively pitch and secure maximum editorial opportunities; maintain press interest in clients through development of creative pitch angles and create ‘buzz’ around major client news
-Daily press interaction; nurture and develop strong relationships with key editors across all channels via regular communication and media meetings
-Draft media and client materials as directed including press releases, bios, talking points, and media alerts
-Delegate duties and review the work of supporting team members (i.e. press materials, pitches, reports, etc.)
-Brainstorm creative partnership and activation ideas for clients
-Develop full launch strategies surrounding client partnerships and activations
-Manage planning and execution of client events (i.e. staffing, production, invite outreach, budget, etc.)
-Multitask across multiple client accounts and projects under deadline, manage client timelines and budgets
-Ensure that key milestones and projects are on track, within prescribed timelines and on budget
-Track industry trends and identify relevant opportunities for clients
-Display exceptional verbal and written communication skills
-Assist in the development of proposals for new business presentations
-Five years PR experience (agency or in-house) working on publicity campaigns with top wine & spirits brands
-Strong, established wine/spirits and trade press relationships
-Superior press release and pitch writing, communication and presentation skills
-Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients to maintain strong working relationships
-Ability to align press initiatives with business goals of brands/clients
-Expert at maintaining ongoing relationships with members of top-tier media
-Proven results with top-tier media outlets
-Proficient computer skills i.e., PowerPoint, Excel, and Word
-Problem solving and solution oriented with a proactive, “roll up your sleeves” attitude
To apply, please submit your resume here - Senior Account Executive - Wines & Spirits.
