-Lead Global Omni Channel for the Retail Marketing, Wholesale Marketing, and Digital Performance Marketing teams.
-Develop the long range, annual and seasonal marketing activities to support the digital omni channel of a global luxury brand.
-Partner with Creative, Fashion Office, and Brand Marketing teams to drive necessary digital and store creative assets and story-telling in support of the business goals. Partner with Merchants to drive the seasonal asset creation process to ensure that all required assets are delivered to serve the needs of the business.
-Partner and provide leadership to global counterparts on evaluation and development of global performance marketing strategies to support company’s long term growth strategies.
-Drive the vision for global marketing investment strategies (online and stores).
-Engage the organization in managing customer relationships and leveraging customer insight to drive revenue through all channels on a global scale.
-Partner closely with the Fashion Office, Brand Marketing, Creative, and Social Media teams to ensure that the brand communication strategy aligns with the investments that are being made. Measure the success through defined metrics and identify opportunities to increase customer engagement so that the Company can achieve its goals.
-Bachelor’s degree
-10+ years’ experience in Retail, Brand, Direct-to-Consumer Marketing.
-International marketing expertise
-Digital mobile experience
-Strong written and verbal communication skills.
-Ability to influence cross functional partners.
-Ability to grow and manage a team.
