Mario Badescu hosted 200 influencers, celebrities, VIPs and friends and family of the brand to celebrate its debut out in LA. Inspired by its 1967 origins, the brand played homage to the 60s era with retro fits, light bites, branded cocktails and activations at the Beverly Hills Hotel Cabana Café. Engaging moments such as a cabana storefront that’s poolside, a test & play product station, champagne coup tower and more excited guests as they reconnected with their skincare favorites.