Cipriani, the iconic four-generation name in global hospitality, and multimedia entertainment studio Moment Factory, celebrated the opening of SuperReal, a cutting-edge interactive digital art installation for the senses at the landmark Cipriani 25 Broadway. Created by Moment Factory and co-produced by Cipriani, SuperReal is an immersive journey that fuses pixel-precise projection mapping technology and unprecedented multimedia art, to transport visitors through multidimensional realms that heighten both aural and visual senses.