Provide strategic direction to clients and team
Responsible for client satisfaction and driving results
Maintain client relationships through meetings, conference calls, general contact, meeting agendas, notes, reports, etc.
Generate strategic, strong and consistent media results and measurement
Identify stories and pitches; edit and write press releases, media alerts, media pitches, lead press trips, draft annual PR plans, etc.
Develop and maintain solid relationships with journalists, bloggers and influencers Ideate and broker partnerships for creative campaigns
Provide ideation of campaigns; participate in brainstorms
Recommend and implement strategic events and partnerships
Advise on social media strategy, research, campaign ideas and provide and/or supervise communications management
Recognize and bring client issues to supervisor's attention with a suggested solution
Handle minor client issues independently
Support crisis communications efforts as needed
Perform research and analysis of clients and the marketplace
Stay on top of current industry news, trends and technology; attend events; network
Oversee account work of one or two people, providing training, coaching, editing, mentoring and overall sound leadership
Be a team player, self-starter and passionate about PR
Undergraduate degree in related field
Four or more years work experience in travel/lifestyle PR; previous agency experience preferred
Ability to adapt to fast-paced, multi-tasking, unique work environment
Proven ability to resolve client issues quickly and efficiently
Exceptional written and verbal communication skills
Solid portfolio of secured media coverage to include national, magazine, newspaper, TV and online clips, including top-tier feature placements.
Comprehensive knowledge of the media, including industry-appropriate bloggers and influencers
Comprehensive knowledge of the travel and hospitality industry Working knowledge of social networks (Facebook, X, LinkedIn, Instagram, etc.)
Experience implementing PR campaigns and brand partnerships
Experience managing others (junior staff, interns) a plus
