Meet sisters Dawn and Samantha Goldworm, co-founders of 12.29. We were excited to hear about the launch of their new company, Scent For Good, and how they have been leaning into creative outlets and extra family time these days. Currently residing in New York and Connecticut, catch the latest from these two and hear more about how they have continued to use their superpowers for good over the past few months.
What’s your usual location, and where are you currently staying?
Dawn: My permanent residence is in Manhattan however I travel two weeks out of every month around the US and Europe. Since March I have been living between Manhattan and my sister’s house in CT.
Samantha: My husband, children and I moved out of Brooklyn in March. We have relocated to Connecticut. Quarantining with two toddlers in a city apartment would have been a tough challenge!
Did you discover any new pastimes or creative outlets during lockdown that you’ll stick with?
Dawn: During lockdown I started to create olfactive paintings…I paint watercolors based on my synesthetic response to odors, mostly of my own creation for clients.
Samantha: Like everyone else, I started baking more. My mom and I love baking challah while my 3 year old loves helping with muffins and cookies.
Do you have any favorite podcasts, books, newsletters, etc.?
Dawn: In lieu of reading more books, listening to podcasts or other leisure activities, Samantha and I decided to create a new company called Scent for Good. In the midst of a global pandemic, we are choosing to use our superpowers for good and serve the underserved in places of care.
Samantha: I’ve become obsessed with my Whoop. Their podcasts and newsletters are really informative and interesting.
What do you miss most from pre-Covid life, and what’s keeping you going right now?
Dawn: I miss the intimacy of friends. My closeness of family is keeping me going.
Samantha: I miss dinners with friends and sending my kids to school and playdates. My new company, Scent for Good, is keeping me motivated. We are very excited to launch our first consumer product next month. It smells amazing! Follow us @scentforgood.
Any fall/holiday plans?
Dawn: Cooking, eating and spending time with the beautiful children in my family.
Samantha: I am planning an intimate birthday party for my 2 year old, Thanksgiving and a family Halloween party. My 3 year old has chosen everyone’s Halloween costumes. I am werewolf and Dawn is a pumpkin! It should be hilarious.
As travel opens up, where will you be vacationing first?
Dawn: Not so much a vacation, however, the first place I will go is to Paris to be in the lab, see my friends and eat real food again.
Samantha: Blackberry Farm!
LFB Media Group, BMF Media
View ProfileLinda Gaunt Communications
View ProfileNJF an MMGY Global Company
View ProfileEmily P. Wheeler
View ProfilePaul Wilmot Communications
View ProfileChristie's
View ProfileLittle Gem
View ProfileM18
View ProfileMillerKnoll
View ProfileKWT Global
View ProfileBullfrog + Baum
View ProfileBacchus Agency
View ProfileModern Luxury
View ProfileWhitney Museum of American Art
View ProfileThe Communications Bureau
View ProfileThe Brandman Agency
View ProfileNo. 29 Communications
View ProfileThe Berman Group
View ProfileBillion Dollar Boy
View ProfileTaco Bell
View ProfileMMGY Wagstaff
View Profileb.good PR
View Profile12.29
View ProfileMeg Connolly Communications
View ProfileThe 5th Column
View ProfileCadillac
View ProfileAlpha Kilo
View ProfileKate Spade
View ProfileAlison Brod Marketing + Communications
View ProfileThe A List
View ProfileMMCurate
View ProfilePK PR & BRANDING
View ProfileThe Gathery
View Profilealice + olivia
View ProfileGeneral Motors
View ProfileIRO PARIS
View ProfileQuinn PR
View ProfileSEEN Group
View ProfileBlack Frame
View ProfileBPCM
View ProfileChefanie
View ProfileKensington Grey
View ProfileLaForce
View ProfileChristie’s.
View ProfileApollo Theater
View ProfileThe Select 7
View ProfileBrandstyle Communications
View ProfileCJC Insights
View ProfileSmall Luxury Hotels of the World
View ProfileEddie Zaratsian
View ProfileAmazon
View ProfileSHADOW
View ProfileParasol Marketing
View ProfileBlack Flower Agency
View ProfileJ Public Relations
View ProfilePineapple Co / MKG
View ProfileBecca
View ProfileBICOM Communications
View ProfileNike Communications
View ProfileFactory PR
View ProfileCare of Chan
View ProfileWednesday Agency
View ProfileElliot Carlyle
View ProfileCabana
View ProfileTHE CONSULTANCY PR
View ProfileFunctional Creative Design
View ProfileStylists to a T
View ProfileAZZI+CO
View ProfileNike Communications
View ProfileSoho House & Co.
View ProfileDi Petroff PR
View ProfileBrandstyle Communications
View ProfileMarie Claire
View ProfileVan Wyck & Van Wyck
View ProfileModern Luxury
View ProfileRelevance International
View ProfileBattalion PR
View ProfileRon Wendt Design
View ProfileBerlinRosen
View ProfileSmall Girls PR
View ProfileBMF
View ProfileMKG
View ProfileMagrino Agency
View ProfileCultural Counsel
View ProfileSix One Agency
View ProfileLesley Vecsler Communications
View ProfileRachel Cole Art Advisory
View ProfileCarfrae Consulting
View ProfileSimmons PR
View ProfileClaur Magazine & Creative Agency
View ProfileThe Communications Store
View ProfileGia Kuan Consulting
View ProfileLaura Neilson
View ProfileJenelle Hamilton Inc.
View ProfileWalker Drawas
View ProfileH&S
View Profileaf&co.
View ProfilePurple
View ProfileLaForce
View ProfileThe Flair Index
View ProfilePR Consulting
View ProfilePreferred Hotels & Resorts
View ProfileChristie's
View Profile