Cabana returned to the sunny beaches of Miami with an exclusive January trade show that was a cure for the winter blues. This show was a unique opportunity to discover a curated selection of nearly 100 handpicked brands like FAE, Misa Los Angeles, and La Sirene, to American Vintage, Deepa Gurnani and My Beachy Side. These diverse brands represent a global range of styles, stories and products including swimwear, jewelry, clothing, and accessories from every corner of the world. From January 31 to February 1, Cabana turned up the heat in the Miami Beach Convention Center, making a bold impression on the fashion calendar. While the January show is more intimate than the flagship show in June, it was the perfect opportunity for brands and buyers to work closely together and it is an essential stepping stone in continuing to build the Cabana collective, especially for the brands that were new to the trade show.
Fresh off of celebrating their 10-year anniversary last July, Cabana is embarking on a new celebratory chapter, featuring a series of mini-activations leading up to their epic flagship show. To share the excitement, Cabana is extending a warm invitation to newcomers to get a taste of Cabana’s signature flare. To kick off the celebrations with a splash, Cabana hosted a wellness event that challenged guests to sweat and shiver in style. Along the newcomers, influencers along the lines of Celine Farah, Stephanie Peterson attended.
Influential fitness partner Bec Donlan led the group of sporty-chic guests in a booty-shaping workout and guided cold-plunge session. Dressed in matching Montce athletic sets and La Sirene’s stylish swimwear, guests braved the workout and cold plunge with confidence, proving that fashion knows no limits.
Guests received surprises from Miami Beach Bum, IGK Hair, Vida Glow, and Vigyl Candles. The juices and immunity shots from Green G Miami not only kept it fresh but also contributed to the wellness experience. This occasion perfectly embodied the Cabana lifestyle essence – a celebration of boldness, style, and adventure.
Get ready for the grand show on June 1st, which will be bigger, buzzier and ready to take you by surprise once again. With even more brands, visitors and activations, Cabana’s summer show is the destination for fashion lovers and trendsetters.
Image Credit: Sofia Daguano