Claire's celebrated the opening of their new, future-forward store in Paris, designed in partnership with the brand's Creative Director in Residence Nicola Formichetti. Claire's and Nicola celebrated the store's opening, as well as the launch of MINI V, with a fashion week event last week.
The 1,200-square-foot Paris store, located on Rue Faubourg St. Antoine, is designed for total brand immersion with experiences and social storytelling at its core. An ear-shaped ‘chandel-ear’ designed by Nicola celebrates the brand’s #EarPrint campaign, whilst two dedicated ear piercing studios showcase Claire’s industry-leading service and a content creation studio invites consumers in to have fun with creativity. The event will also shine a spotlight on MINI V, which was developed through Claire’s partnership with Nicola Formichetti and V Magazine to bring a youthful lens to photography, fashion, music and culture for the new generation.
